Project 3: Typeface Spread

  • x-height: taller = more legible
  • counters: smaller counters = harder to read
  • smaller size = harder to read (demographics should be taken into account)
  • flush left, rag right
  • rags: look at shape, want an organic flow. no stacked words

Du Bois Notes

  • Released in june 2021
  • Designed by Tré Seals (Vocal Type Co.) inspired by infographics created by W.E.B. Du Bois and students at HBCU’s in the 20th century
  • The typeface is Curveless
  • The font on W.E.B. Du Bois’ infographics were originally uppercase sans serifs but Seals created Du Bois to include lowercase letters, 11 sets of stylistic alternatives as well as a series of refined keys from some of the maps included amongst the infographics.
  • Vertical and horizontal strokes are the same weight in all fonts.
  • 27 fonts total, three weights, three widths, with matching italics and reverse italics.
  • Du Bois infographics were published twenty years before the founding of Bauhaus,” and their modular style predated “the rise of dominant European avant-garde movements”
  • Adjectives for Du Bois: Bold, Strong, Historical,

Readability Tests

Readability Experiments
Thumbnail Sketches
W.E.B. Du Bois Infographics
Possible spot colors
Iterations shown to Andrew
  • Inspired
  • Informed
  • Proud
  • Empowered
Spread for Crit
Final Spread

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